In the midst of all the fear and paranoia following 9/11, George W. Chimp somehow thought it a good idea to show The Terrorists™ how courageous we all were by getting out and going shopping, and actually went on TV, looked us all in the eye, and told us that. That crass, shallow admonishment remained seared into my brain for some months before finally emerging as a fully-formed inspiration in the wake of the release of the latest Star Wars "prequel" with its attendant marketing blitz of toy tie-ins and Star Wars-themed McDonald's happy meals.
The original idea, "Pig Nation", came from Abbie Hoffman's famous remarks regarding the keep-up-with-the-Joneses, ticky-tacky suburban house-dwelling, station wagon-driving middle-class America of the late 1960s. It seemed an even more appropriate and apt description of the modern-day McMansion-dwelling, blockbuster movie-going, SUV-driving America of the early 21st Century.
This piece also appeared in Adbusters Magazine's annual "big ideas" issue in 2005.
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