So, I’m out doing my laps earlier this week, and I spot this lawn sign in front of a house about 2 blocks around the corner from us — and all I can think is that somebody in the DNC’s ad agencies isn’t quite clear on the concept of “joy”. Not just as an intelligent human, but as a designer and art director with 30+ in the biz, I gotta say that this choice of color and typography does NOT bespeak “joy”.
The sign glowers at me, dark and mean, telling me to “choose joy” as if issuing an order, as if implying “…or ELSE” — coming off like the latest in a long line of fascistic, authoritarian slogans: War Is Peace, Freedom Is Slavery, Ignorance Is Strength; Arbeit Macht Frei; Country Over Party. Choose Joy, or else.
8.5 x 12 inch high-res color .jpg image, 909 kb
